10-10-2023

Did you know? Red Onion and NetBetNews on air on Sky Sport with the new commercial that celebrates the curiosity of sportsmen

NetBetNews.it, an informative website dedicated to the latest sports news, debuts in communication with the new commercial signed by Red Onion, an independent creative agency. On air on Sky Sports channels until the end of 2023 and in the pre-roll format on digital, the campaign aims to launch NetBetNews on a national scale.

The creative concept is inspired by "Did you know that?", the column dedicated to telling anecdotes, episodes and curiosities that can amaze and capture the attention of fans and sports enthusiasts. Two of these curiosities open the spot and immediately immerse the viewer in the heart of the sports world at an overwhelming pace.

The pay-off "All about sport" underlines the editorial richness of the site, updated not only with the latest news on football, tennis and basketball, but also with statistics and training tips for fantasy football as well as with particularly tantalizing curiosities.

Filippo Stotani, Country Manager of NetBet Italia, commented: "With this new commercial for the NetBetNews brand, NetBet Italia confirms the increasingly central role it occupies in the national sports media, which already sees it present with its shares among the main Italian operators on TV channels such as Sky Sport and Sportitalia and on newspapers such as La Gazzetta dello Sport."

The commercial is the first of a trend that will develop throughout the 23/24 season through other creative subjects on the theme of the evolution of sports information.

For Red Onion, the commercial represents a new chapter that renews the almost twenty years of experience in which it has been the protagonist of online and offline communication campaigns of some of the most important national and international players in the betting and sports sector.

YouTube spot: https://youtu.be/vPSpdF392AE