My Vintage launches the new website for its fleet of vintage Vespas.

Context & Objective

My Vintage manages a wide range of Vespas, motorcycles, mopeds, historic commercial vehicles and accessories for rental for individuals and companies. The challenge: redesigning the site to make it easier and more pleasant to find the right medium, raise the visual quality and encourage mobile conversions.

Project strategy

• Task-oriented content architecture: access to the cards through use inspirations (shop windows, advertising, weddings, fairs/events) and through vehicle categories (vintage/luxury/historic/sidecar/design Vespas, commercial Ape, mopeds, vintage motorcycles, accessories).
• Simplified UX/UI with clear and intuitive interfaces to reduce friction in navigation and accelerate catalog discovery.
• System responsive design, optimization of performance on any device and resolution, with particular attention to mobile consultation.
• Storytelling of the brand is an editorial section that tells the origins of the project and the passion of the founders, enhancing the heritage and credibility of the service.

Solution implemented

• Information Architecture dual path (by use and by category) to guide B2B and B2C users to the most relevant vehicle.
• High-impact vehicle sheets: visual layout for quality images, clear metadata (availability, age, trims), lean quote request call-to-action.
• Performance & SEO: lightweight pages, semantic markup, texts optimized on keywords 
• Modular CMS: reusable components for categories, inspirations, galleries, forms and editorial content.
• Accessibility-first: color contrast, adequate tap-targets, visible focus states.

Why does it work

• Reduces time-to-vehicle: two search paths Designed for different needs (inspiration vs catalog) improve discovery of the vehicle.
• Increase mobile conversion: UI responsive and calls-to-action always visible.
• Brand tells: storytelling on the "My Font-Weight" engine. Vintage" differentiates the offer and transfers confidence.
• Scalable: modular CMS allows you to expand online fleet and editorial pages (shootings, campaigns, weddings, fairs).

Frontend technologies &

• stacks: modular design system, responsive components, lazy-loading of media galleries.
• CMS: taxonomy structure (vehicle categories, usage inspirations) + dynamic templates for boards and landings.
• Tracking: interaction events (filters, wishlists, contacts) for performance insights.

Deliverable Red Onion

• UX analysis, customer journey and content architecture
• UI design and design system
• Responsive frontend development and CMS integration
• Technical SEO setup and copy guidelines
• Content governance & handoff

Expected results /

• Navigation Engagement KPIs: ↑ pages per session on vehicle categories and usage inspirations
• Lead generation: ↑ rate of sending quote forms / B2B requests for shootings and campaigns
• Mobile performance: ↑ share conversions from smartphones thanks to responsive layout