17-01-2025

WOW! celebrates 25 years of success with Red Onion and the "It's Time to Celebrate" commercial

Red Onion, the independent creative agency, produced the new TV Commercial for WOW!, a leading telecommunications provider in the United States, known for its high-speed Internet, cable TV and telephony services. The commercial, titled "It's Time to Celebrate," celebrates the 25th anniversary of WOW!, highlighting the success and innovation of the eighth-largest cable operator in the U.S., which provides connectivity to approximately 1.9 million homes and businesses.

The protagonist of the commercial is once again Wowzer, the brand's mascot: an anthropomorphic French bulldog that combines human and animal traits. Wowzer, the brand's distinctive symbol, conveys the values of WOW! with lightness and irony.

The collaboration between WOW! and Red Onion began in 2023, when Red Onion reimagined Wowzer as an illustrated character for animated content on social media, promoting WOW!'s flexible and contract-free offerings. From these initial projects, the relationship evolved to the creation of the TV commercial "It's Time to Celebrate", a cartoon video that closes with Wowzer celebrating the brand's 25th anniversary in a riot of balloons and colors.

This project is one of the international collaborations of Red Onion, which since 2017 has entered into successful partnerships with overseas companies, including the Flutter Group.

The commercial is available on the Red Onion YouTube channel at the following link: https://youtu.be/sRzVHOe9q1A.

Credits:
Dir, Brand Strategy & Customer Marketing: Kimberly Windle (WOW!)
Mgr, Brand Strategy & Customer Engagement: Jennifer Jeck (WOW!)
Project Manager: Caterina Puccio (Red Onion)
Illustrator: Julene Garcia-Abad
Art Director: Laura Murrone (Red Onion)
Video Animator: Gustavo Garrafa (Red Onion)