Red Onion for TVG: branding, digital production and news platform for the US leader in horse racing.

Red Onion's partnership with TVG, American television network and betting operator of the Flutter Group, in Los Angeles in 2016 with projects ranging from branding to digital development.

Restyling of the brand and communication assets

The first step of the collaboration with TVG was the restyling of the logo and Brand Visual Identity. This was followed by a complete graphic refresh of all communication assets:
- Landing page
- Email template
- Banners and digital
materials - On-screen TV ads

This operation has given the brand a coherent, contemporary visual language and recognisable, in line with its leading position in the horse racing.

Multichannel creativity and production

After the redefinition of the BVI, Red Onion he also followed the creative direction of television commercials, the production of offline materials and the coordination of large volumes of digital assets guaranteeing quality and speed of execution.

The digital project: Horse Races News

One of the most important steps in the collaboration was the development of Horse Races News, the sports information by TVG.
Red Onion has edited:
- Information Architecture
- Template selection and customization (original mobile design)
- Plugin
selection and installation - Operational training for editors
- Integration into the parent
site - Hosting, security and maintenance

An end-to-end project that has allowed TVG to strengthen its presence digital, providing horse racing enthusiasts with an information hub updated, responsive and integrated with the brand ecosystem.

A long-term path

Red Onion confirmed as creative partner and production reference for TVG, supporting the American brand in all needs: from branding to digital production, up to the development of complex publishing platforms.