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S-Nap Shot Brain Fuel – dal rebranding al go-to-market omnicanale | Red Onion
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S-Nap Shot Brain Fuel: rebranding, custom website, social, Amazon and exhibition stands.


A functional drink created to give energy to the mind. Red Onion was asked to turn a good product into a system of A brand capable of performing on digital channels, retail and trade fairs: a path that combines design, platforms, content and activations of sales.

Context & challenge

The brand starts with a clear value proposition (concentration, no sugar added). The goal was to build visual coherence, clarity of message and commercial outlets: from the pack to the website, from social media to Amazon, up to events and touchpoints educational for families. Among the priorities: fast time-to-market, materials and measurable performance.

What we have achieved

  • Custom website to present the product, ingredients and claims in an authoritative way, optimized for performance and conversions.
  • Social management with editorial calendar, content production and KPI monitoring, Awareness and consideration support.
  • Social campaigns Paid for reach, traffic and sales.
  • Assets for Amazon (optimized visual + copy) for product sheets and stores.
  • Complete exhibition material (key visuals, panels, stands graphics, brochures) for Beer&Food Attraction and other events.
  • Can restyling for a more contemporary look that is legible on the shelf.
  • Logo for mixology events and "Session" format for menus and on-trade activations.
  • Special project kids – Lunch Box + Game cards: playful-educational kit with storytelling in worlds and collectible characters, to increase brand sympathy and memorability in families.

Red Onion Approach

Modular strategy, industrialized production. We organized the project in blocks reusable (brand, product, channel, trade) and in asset kits for speed up roll-outs and localizations. Our Strength—Execution fast and accurate—ensured consistency between digital and physical, with particular attention to the compliance of claims, readability on small formats and SEO for "functional drink / brain" search fuel".

results

  • Brand consistency on All touchpoints 
  • Clarity of value proposition: functional drink ≠ energy drink; focus on concentration, No sugar added, functional ingredients.
  • Commercial readiness: Amazon assets and trade fair material ready for trade negotiations and sampling.
  • Engagement: social format and mixology for local activations; Kids project to broaden sympathy branded in family contexts.

Brand Identity and Strategy|Retail and Offline Communication|Web and Digital Platforms|Social Media
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