Sirvis: "human touch" brand, content strategy and social channel management for the HoReCa platform.

Sirvis is the startup that simplifies and digitizes the relationship between suppliers and HoReCa stores. For entry into has chosen Red Onion to build a brand path that brings together technological innovation and human support.

objectives

- Define clear and distinctive brand positioning for a fragmented B2B HoReCa market.
- Design brand voice and look & feel consistent with the mindset people-centric.
- Launch and manage Meta channels with valuable content organically.

Brand strategy: "human touch"

The collaboration began with the definition by Red Onion of the brand positioning identified in the concept "human touch" based on empathy and reliability and resulted in the pay-off "Connecting HoReCa".

As part of the content strategy, brand voice, informal but always professional, and the look & feel friendly, positive, people-centric, with the Green Touch that has become distinctive sign of the brand.

Social strategy & format

We have drawn up an editorial plan modular with vertical headings that feed awareness, consideration and trust Throughout the funnel:
- Industry infographics
- How-to videos and best practices
-Recurrences
- Seller of the month

3-step social launch

The launch on social media took place through A strategy based on video content that was developed in 3 steps:
1) Hero teaser with high memorability: mix of restaurant scenes and technology that follow one another to the pressing rhythm of the music
2) Ironic commercial: a restaurateur in an unusual moment of rest now possible because "Sirvis is finally here"
3) Video tutorials: the product pluses told step-by-step of supply.

Communication assets

One of the most challenging areas was that of creation of communication assets aimed, on the one hand, at ensuring visibility to partner sellers and, on the other hand, to periodically inform the points customer sales.