Social Paid Media Plan for Gucci Watches & Jewelry.

Since December 2018 we have been managing the planning, control and analysis of advertising campaigns on Gucci Watches and Jewelry's social networks for the Italian market, in collaboration with the main partner jewelers.

Context & objectives

• Communication consistent with Brand Identity & Values
• Coverage wide but qualified audience
• Frequency Balanced exposure
• Coherence throughout the supply chain

Approach Red Onion

We oversaw Social Paid Media with a modular media plan by type of product and seasonality.
At the same time, we took care of coordinating the activity with partner jewelers distributed throughout Italy, directly managing access to advertising accounts and related budgets, ensuring uniformity of messages and high quality standards on each individual campaign.

Deliverables Main

• Seasonal media plan and monthly flights with budgeting, choice of specific objectives and the most effective creative formats.
• Campaign set-up
• Constant monitoring of data and corrective actions during construction to ensure maximum efficiency of advertising spending
• Reporting of results, with a focus not only on numbers but also on qualitative insights.