Tecnocasa Immobiliare Brutia: home tour, social training and lead generation to scale the Real Estate sector.

Three agencies of the Tecnocasa network, active between Cosenza and Montalto, have expressed the need to move from a social presence to a strategic, constant and measurable system on Facebook channels, Instagram and TikTok.

The objective was twofold: to tell the story of the properties and the work of the agents with a professional but human tone, and at the same time time create a lead generation flow capable of transforming interest in business opportunities.

Executive strategy Multi-channel

We started with a complete set-up with updating of Facebook and Instagram channels, configuration of the Business Manager, creation of TikTok profiles from scratch, definition of the guidelines, the editorial plan and the calendar of organic content and paid.

The strategy is "format-first": a few columns, highly replicable systems, which reduce production times, maintain the and speak different languages to different targets.

An editorial plan with a focus on about video production

The new strategy changes course and abandons formats static to move on to a video production that focuses on the figure of the agent real estate.

All the formats designed go in the same direction:

• Home Tour: virtual tours of apartments for sale and in rent, guided in first person by the agents of the three agencies with a Very streamlined, professional but never detached narration.
• Tecnopills: dissemination pills through which those responsible agencies explain in a simple and accessible way the most important steps delicate aspects of buying and selling.
• life agent: a lighter content aimed at stimulating engagement, created from trends and formats native to the various social networks.
• interviews to the team: a quick and informal Q&A format to bring people closer to professionals, tell their journey and the values, consolidating the perception of competence in the area.
• News-Lead Generation: design and development of an app for the property valuation with guided UX flow, reachable from a dark Meta post pointing directly to the form.

Not just partners: from production to training

The goal of the agencies was also to become autonomous in the production of content. For this reason we have organized three-month training and coaching sessions, during the which the Red Onion team transferred to the agents and managers a set of technical and stylistic best practices to facilitate as much as possible the collection of footage and speed up the shooting cycle → selection → editing → publication.

An approach that works

The combination of highly replicable formats, a clear value proposition for the Group and operational governance produces a cumulative effect: the social presence is no longer just a set of but a system that generates trust and nurtures local business opportunities.

And training It leaves agencies with a method that continues to produce value over time.