03-05-2018
Unibet Italia, TV and digital spot with Laura Barriales for the Flop Cup
Get all the results wrong and win a trip to the Maldives. Unibet Italia launches Flop Cup, the competition linked to the next World Cup, scheduled in Russia. Spot here: https://www.youtube.com/watch?v=30SuQWbh8BI
"To win the top prize, users will have to make all the predictions for the 48 matches of the group stage of the 2018 World Cup by filling out a bet slip in the section dedicated to the competition on the Unibet.it website," explains Barbara Beltrami, Country Manager Unibet in Italy. "The trip to the Maldives includes the intercontinental flight and accommodation in 8 days and seven nights beach bungalows for 2 people. But even those who do not manage to get all the results wrong will be able to participate in a special draw. Ten Samsung Galaxy S9+ Dual Sim smartphones are up for grabs."
The "Flop Cup 2018" prize draw is announced with a television and digital campaign on air from 28 May to 14 June. On television, there will be a mix of tabular and special initiatives planned on the main channels Mediaset, Discovery, Sky and Viacom.
The tabular commercial starring the showgirl Laura Barriales will have a duration of 15" and 30" and will be flanked by a 60" long video format. The digital campaign will be developed on social media, on the YouTube channel and on the main networks of the Italian digital scene with impactful video and display formats. The creative of the advertising campaign is by the Red Onion agency, the media planning of address.
